"Linking Strategies To Have Your Website Rank Higher In Search Engines"

There are four natural linking strategies that you should employ to help your website rank higher in the search engines. But if you don't use these strategies right your site can be penalized by the search engines.

Only the search engine engineers know all of the exact penalties but there are some good theories for some of them.

Here are the penalties for the linking strategies

1. Rate at which links are created. A young website that receives very little traffic should not be getting 1000 links a month. An older website with a high amount of traffic could be okay getting 1000 links a month. If a young website is building links too fast it can be penalized by search engines.

2. Linking to every site that links to you. If you link to every site that links to your, it will reduce the value of the links. Employing the four linking strategies will make your site appear more natural to the engines.

3. Having inbound links in "link pages". If you place you inbound links in a link page it will make your links less valuable. But if you place those links in a contextually relative page, it will give your links more value to the eyes of the search engines. These type of links require a lot of time and effort from both you and the other website owner.

4. Having inbound links from different ranking sites. You should have incoming links from sites that have different ranking sites otherwise it will not look natural to search engines and your site will be penalized. We all know that having links from site that have a page rank of 5, 6, 7, 8 or even 9 is great. By if we only have links coming from sites that have a PR of 6 and 7, wouldn't it look obvious that we are buying these links? Try to exchange links with websites that have different page rank and you will be good to go.

5. Include your inbound links in your pages text. This will appear more natural to search engines and will give your links more value.

In conclusion, employing all these linking strategies will help your website rank higher in the search engines. Do them in the appropriate way and you will have very good results.